The Yggdrasil Urban Wildlife Rescue (YUWR) and Education Center is a vital non-profit organization based in the San Francisco Bay Area, California. Established in 2001, YUWR is deeply committed to the rehabilitation of orphaned and injured wildlife found in urban settings. Their work extends beyond rescue and rehabilitation; they are dedicated to educating the public on how to coexist harmoniously with city wildlife.

A key aspect of YUWR’s mission is nurturing orphaned wildlife mammals back to health for release into the wild. They also emphasize the importance of awareness and education, targeting both children and adults, to foster a better understanding and cohabitation with urban wildlife. Through their efforts, YUWR aims to reduce the number of wildlife injuries and orphans, enhancing the enjoyment and appreciation of urban wildlife.

Additionally, YUWR operates a hotline for advice and referrals, guiding the public in assisting animals in need. This 100% volunteer-run and donation-funded organization stands as a testament to community-driven efforts in wildlife conservation and urban ecological balance.

We developed a cohesive visual identity system designed to support both public-facing education and internal use. Deliverables included a logo suite, a thoughtfully selected color palette and font system, and a set of custom icons—documented in a comprehensive brand guide to ensure consistency across applications. Supporting materials such as business cards were created to help the organization present itself professionally when working with partners, donors, volunteers, and the broader community.