Brand design
LIBERATED FINANCIAL
Allie Beckman came to us ready to redefine what it means to be a financial advisor.
As a trauma-informed former theater artist, social justice facilitator, and yoga and meditation teacher, Allie never fit the traditional mold—and she didn’t want her brand to, either. Her work blends financial strategy with deep emotional awareness, offering guidance that feels more like financial therapy than advising.
Allie wanted a brand and website that stood apart from the industry’s sameness—one that captured her unique mix of compassion, clarity, and courage. Together, we built an identity that honors her “unicorn” approach and communicates the depth, humanity, and differentiation at the heart of her practice.
Here’s how we brought her brand to life.
SERVICES PROVIDED
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For brand strategy, we distilled Allie’s diverse background into a clear, compelling narrative. We shaped these elements into a message that resonates with clients seeking a more grounded, human-centered relationship with money.
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Allie is no ordinary financial advisor, so her brand needed to reflect her creative, out-of-box and unexpected approach. We developed a new logo, color palette, and brand guide that embodies her fun but still serious approach to wealth management.
We extended the brand across business card and presentation deck design that Allie can update for each client consultation.
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We collaborated with Lindsey of Six Leaf Design where she seamlessly carried the brand across the new easy to update Squarepace website. T
LOGO
BRAND COLORS
