Strategy + visual brand design
CENTER FOR RESILIENCE + WELL-BEING
The Center for Resilience and Well-Being is a resource center within the Prevention Science Program at the Institute of Behavioral Science at the University of Colorado, Boulder.
CRWB came to us to establish their brand from the bottom up. We worked with them to set their brand foundation, identify their audience, articulate their story and create their visual identity. With these essential brand elements in place, they are able to go confidently into the world to provide the important and essential work of fostering healthy child development by empowering adults.
SERVICES PROVIDED
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We dug into CRWB’s situation, their target audiences, the surrounding landscape, and other areas to uncover the unique ideas that are believable, motivating, and authentically the. This informed the foundation of the brand strategy moving forward.
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We utilized learnings and insights from Discovery to determine a viable strategy for the CRWB brand to identify the intersection of what’s lacking in the market, audience need, and what they do better than anyone else. We identified a brand architecture that aligned each focus area to the overarching brand promise and developed an articulated brand promise, positioning, and personality that guide the organization’s daily actions and drives them forward.
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Messaging provided a concise narrative and a clear, consistent voice for the brand. We created compelling language to effectively express CRWB’s offering and developed mission/vision/value statements based on the defined brand strategy.
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This is where the brand all came to life. The visual execution of the brand is what engages and enthuses the internal team and external audiences, taking them along the journey of the CRWB story to win in the minds and the hearts of those that matter. Based on the brand strategy and architecture , we built a brand identity system that carries the brand promise through CRWB and its associated programs.
The umbrella program, Center for Resilience + Well-Being is a group of educators, psychologists and social workers who care deeply about young people and the adults who support their development. Working across the globe from Colorado to Singapore, CRW is committed to partnering with communities, agencies, schools, teams and professionals to create safe, stable, supportive environments where youth can flourish.
RISE: Resilience in Schools and Educators is a whole-school social-emotional learning program that builds trauma-responsive school climates and promotes resilience in staff and students. RISE empowers districts to chart a course for staff and student social-emotional development and well-being.
Let’s Connect® is a parenting intervention that teaches caregivers to identify and respond to children’s emotional needs and behaviors in a way that builds connection and warmth and promotes children’s emotional competence, sense of emotional security, and well-being.
