We perform a content audit to see what’s currently working and what can be improved upon when it comes to your content marketing strategy. This allows us to highlight any gaps and see where there are opportunities to create or repurpose content along the customer journey. Understanding who you’re planning to reach with your content, based on the audience persona development, will enable us to create targeted content that gives your audience the information they’re specifically looking for. Additionally, knowing what marketing channels your audience is using will allow us to take that targeted content and leverage it on relevant channels where your audience is most likely to engage with your content. Having a strategic content plan in place will allow your business to create and distribute content on a consistent basis that aligns with your overall brand positioning, presence, and key messaging.