MARKETING
STRATEGY
Our process combines business planning with a robust marketing strategy to ensure that marketing activities are aligned with overarching business goals, while providing the flexibility needed to navigate the complexities of the marketing landscape for growing businesses.
CASE STUDY
BUSINESS
PLANNING
DIG INTO YOUR
BUSINESS PRIORITIES
We collaborate with key senior stakeholders within the business to gain a deeper understanding of the overall business objectives, processes, strategies and growth targets. This enables us to put in place marketing goals and strategies that align closely with what the business wants to achieve.
This consists of:
BUSINESS PLAN REVIEW
SALES STRATEGY REVIEW
BUSINESS GOALS AND STRATEGY
MARKETING GOALS AND STRATEGY
CASE STUDY
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Short description and link to another page
CASE STUDY
Short description and link to another page
STRATEGY
MULTI-CHANNEL
MARKETING BLUEPRINT
Building on brand strategy audience development work, we define and refine the target audience for marketing purposes. Creating a full funnel map of the customer journey enables us to follow the customer along all the stages of their engagement with you, from the first time they become aware of you, to when they become your biggest fan. This comprehensive map allows us to target your audience at every point along that journey. The resulting multi-channel marketing strategy integrates all your marketing channels. We wrap up by recommending Key Performance Indicators that will help you measure the success of your business in a tangible way.
This consists of:
