Lead Generation — It's About Who You Reach, Not How Many
In this article we explore how a client came to us struggling to get new leads, and she was spending money on paid Google ads and social media with little to no results. The problem was that she didn’t really know who she was talking to and where her audience was online, so she was taking action without a plan in place. While she was very clear on who she was and what she offered, when we asked her to identify her audience, she replied, “everyone.”
This brings us to something very important in business (get out the notebook here!)—if you’re speaking to everyone in business, then you’re actually speaking to no one.
After finding this out, we took a deep dive into who her ideal clients were so that she could get clear on who she wanted to work with and ensure that her true audience wasn’t missing out on what she had to offer. This strategy work helped to improve her communication with her audience, and in identifying who they were, it helped us to determine where they were and how to reach them. Now, she is able to focus her marketing dollars on activities she knows will reach the right people for her business.
If you’re at a point in your business where you feel like specific parts of your marketing simply aren’t working, we invite you to pop open the hood and take a deeper look. In some cases, it might be a marketing problem, but most of the time, it’s actually a strategy problem that needs specific support. And that’s what we’re in the business of doing—helping businesses get rooted in the who, why, and what so they can get the answers they need at every stage of business and move forward with a strategy-informed approach. Because it’s time for:
Your brand to be as bold as your ambition
You to put your unique perspective front and center
You to zoom out and have the elevated approach you’re looking for
Our role is to guide businesses toward a better way of being so they can show up and make the kind of impact they desire in the world, whether that’s becoming the brand that turns the industry on its head or being the brand that does the work to build real connections first.
You know your business best, and we’re here to support your business in becoming the best-branded version of itself on the way to achieving every one of its business goals.
Learn how strategy can transform what success looks like for your brand. Connect with us.