Brand Evolution: Strategic Support Tailored for Every Business Phase
When we face challenges in our businesses, our first instinct is to find a marketing solution. But, in reality, what our businesses actually need is the right strategic brand support.
At the Alkimie Collective, it’s not uncommon for us to hear the following from our clients:
I need a new logo
I need a new website
I need better messaging on my website
My marketing isn’t working—what’s wrong?
And, as strategists, we know that there is something much larger at play here. So once we start diving deeper with clients, we start to hear what’s going on beneath the surface:
My ideal clients aren’t finding my website
My ideal clients are coming to my website, but they’re not converting or investing
My branding is old, even outdated, and I don’t want to show anyone my website
My audience doesn’t understand what I do
At the end of the day, these are all strategy problems, and having a new website or logo is actually the end result of the strategic work that businesses need to do first. All this to say, when you’re able to correctly identify the challenge that you’re facing, the sooner you can figure out the solution you need to find the right path forward for your brand and business.
To help illustrate what we’re getting at, here are some of the most common business and marketing challenges we’ve seen to date that actually point to a strategy problem, and how implementing the right strategy can help you get what you need, and so much more.
The Messaging on Your Website
A therapist came to us wanting help with the messaging on her website. She had identified that her website was hard to navigate, and visitors weren’t sure what she did or how to find their way around when they landed on her site. Moreover, her main business offering had evolved, and that change was not reflected on her current website. What she needed was more than website tweaking—she needed a strategic reset, and we were there to help.
This client needed to think about her current audience, what they wanted from working with her, and what she was providing them. Once she’d done this strategic thinking, we could then create new messaging and craft new copy for her website. Today, we’re proud to say that her website clearly communicates what she does and who she serves, and clients can easily find what they need now—making it much easier for clients to book her services.